Emma Frelinghuysen

Operating Executive

Emma is an accomplished executive in the food and beverage industry, currently serving as an outside advisor to Traub Consulting.

With over 20 years of managing and marketing brands – whether nascent, emerging, or established, Emma leverages her extensive expertise to guide product, channel, and marketing strategy. Her diverse skillset encompasses general management, marketing, new product development, operations, and sales.

Emma’s career includes leading R.E.D.D. as CEO, culminating in a successful sale to LesserEvil in early 2022. She has also held key positions at Cultivate Ventures and Hain Celestial, where she spearheaded investment strategies and marketing initiatives. Additionally, Emma’s tenure at FreshDirect involved the conception and launch of private brands, further showcasing her entrepreneurial spirit. Her early career was rooted in brand management at Diageo, working with renowned brands like Guinness.