OVERVIEW

Signature Brands is the North American leading manufacturer and distributor of dessert decorating products, as well as the leading player in the other celebrations product categories in which it competes. The Company’s product portfolio covers all major U.S. holidays and includes Dessert Decoration  (edible and non-edible decorations used in baking under the iconic  Betty Crocker and Cake Mate brands), Popcorn (premium popcorn in decorated collector tins designed as a gift for holidays), Pumpkin Masters (Halloween carving kits and other decorating products) and PAAS (Easter egg coloring kits and other decorating products). Signature Brands has #1 position in all the categories it competes in, with over 40% share in dessert decorating and over 55% share in each of its other categories.

TRAUB invested in the company in October 2018.